Do you have low sales of your Amazon product rather than having high-quality products? Un-optimized listing is one of the main reasons that buyers don’t convert.
Product listings act as a first impression when a visitor lands on the amazon products pages. If you don’t have a well-optimized listing, including product images, buyers will highly likely not convert.
Listing audits can help you identify the areas where your listing is lacking so you can fix them. The Listing Audit analyzes every element of a listing, from the title, keywords, stats, tags, and description.
This helps ensure that the Amazon title displayed on the Amazon Properties page matches the listing title as published on Amazon.
Let’s discuss some usual faults that amazon sellers make and how you can avoid them to make your listing well optimized.
- Your keywords don’t pertain to your product enough.
Amazon customers use keywords in the search bar to find a product via search. An example of a keyword might be a single word “Mat”, while another could be multiple words “Fitness Mat for Men”. For your product listing to show at the top of search results, you should focus on targeting your best product-related keywords. Keywords that are both highly searched and relevant to your product will be considered your best keywords.
In the event that a keyword that describes your product exactly but is not used by nearly anyone in an Amazon search, the keyword won’t function. A lack of search activity means a lack of buyers. Think about selling a Garlic Press. While “Garlic Press” describes the product exactly, you should choose more appropriate keywords instead, even though it describes it precisely.
Furthermore, if most or all of the shoppers are searching for a keyword that doesn’t have any relevance to your product, then most or all of those shoppers are not likely to purchase it. Similar to this, if you sell a Yoga Mat, you are unlikely to enjoy significant sales from appearing in search engine results with the keyword “Door mat”. The mat serves a different purpose, even though they are both mats. Who would want that kind of Yoga mat? This Yoga mat product has nothing to do with “door mat”.
Try searching for each of your product’s keywords on Amazon to identify which one is relevant. It’s highly relevant if half or more of the results are similar to your product or serve the same purpose. In a situation where only one or two of the products are similar to yours, a keyword might be considered somewhat relevant. If there is no product similar to yours in the search results, the keyword is irrelevant. If you are selling a type of product that is new to Amazon, conduct this check on another website that sells that product. The problem will pop up if your keyword does not produce similar products to yours.
Solution: Target relevant keywords with high search volume in your listing.
Make a data sheet with all the keywords you collect from all the tools you use.
This software can provide you with your keywords:
- Niche Hunter
- MerchantWords
- AmazeOwl
- Keyword Inspector
- Keyword Tool Dominator
- Viral Launch
Enter your primary keyword here. The main keyword is defined as a word that describes your product in the fewest words possible. The simplest description of your product would be “Yoga mat”. Those extra adjectives aren’t necessary. Possibly you could summarize it as “mat,” but that wouldn’t bring up any positive result.
What kind of mat is it? Doormat, yoga mat? Alternatively, the word “yoga mat” adds more complication to describing the product.
Make sure your keywords describe your product accurately. Observe the search volume next to each keyword.
“Pro-tip! Your product research software can help you identify niche markets where a competitor isn’t offering a product on Amazon based on the keywords you find.
As an example, if the phrase “Yoga mat with fabric design” has significant search volume on Amazon, but no one sells that bundle, you could fill the gap. It’s no secret that shoppers search for these products. In a niche market, it’s easy to crush your competition if there’s a high demand but low competition.”
Make sure the keywords are relevant to your product by using an Amazon search. Your top competitors’ titles often contain the best keywords. You should include your best keywords in the title and bullets of your listing.
You should use your next best set of keywords in the bullet points and the description. All remaining keywords should be placed in your backend “search terms” for the listing.
Prioritize quality over quantity when choosing keywords. It is not advisable to target over 100 keywords.
You need to make sure you use your keywords to their full effect once you have identified the right keywords.
- Customers in your product market won’t find your listing.
Using an Amazon incognito internet browser, search each of your keywords.
Your listing must appear or “index” in every search. Among the many factors, Amazon uses to determine which products index for which keywords, the most important is whether or not that keyword appears in the Amazon listing.
Secondly, please take note of where your listing appears or how it ranks in each search.
Having the top spot on search results is the highest ranking. The second position of search results rank number two, and so on. A product’s ranking on Amazon is determined by many factors, including how many times shoppers clicked and bought the product following a search for the keyword.
Typically, the higher the ranking for a keyword occurs if it brings more sales to the listing.
Keywords act as an important role in indexing and ranking. In general, indexing for one keyword has little impact on your indexing for other keywords.
The problem arises when your product does not rank for your top keywords.
Solution: Boost your ranking by using Amazon pay-per-click (PPC) ads.
With PPC, you pay Amazon whenever someone clicks on your ad. Even if that customer doesn’t make a purchase, you still get paid by Amazon.
Unlike regular search results, sponsored listings appear in search results as regular listings with the exception of the “sponsored” badge.
They are often referred to as “sponsored listings” by sellers. There is no sponsored badge on your regular “organic” listing. Organic listings are the default listings. A product listing is what you create when you add a product to Amazon. You are not charged for clicks on the organic listing preview on the search results page, so you can enjoy full profit from sales. In PPC, the bids are placed like an auction, and every keyword is bid on separately. On the top page of a search query, the seller with the highest bid (the seller who offers the highest amount for a potential click) will get the top spot. Position two goes to the second-highest bidder and so on.
The ad you create will appear alongside your organic listing when you make a sponsored ad. Only keywords that your organic listings index can be used for PPC campaigns.
PPC is the only method to ensure that more Amazon shoppers can see your product until your organic listing climbs the first search results page. The higher your organic ranking will be once you’ve gained sales through PPC.
Assuming consumers are able to locate your product, you now have to make sure consumers want it
- Your photos aren’t catchy enough to attract shoppers.
It takes the human brain 12 milliseconds to process an entire image.
The brain transmits 90% of its information visually, according to MIT. If you fail to invest in top-notch photos, you’re avoiding 90% of the senses customers use to determine if they want your product.
Your product photos must:
- Get the shopper’s attention.
- Provide the shopper with a solution to their problem.
- Convince the shopper to buy.
A product photo is the most important factor in a listing that determines if shoppers will buy your product. The images of your product listing may be the reason why shoppers see your listing in search results but are not clicking on it or buying it.
Solution: Split test stunning product photos.
You should take new, spectacular product photos first.
Plan high-quality product photos that will capture the shopper’s attention when they see them for the first time.
Utilize pickfu.com to see which photos users prefer.
PickFu lets you compete against your friends’ images. The users vote on the most popular photo. Even the demographics of your voters can be tailored to match your customer base.
You might want to set your PickFu audience to display only women, for example, if you sell purses. That is because women most often purchase purses. The membership fee for PickFu is well worth it. Making your listing more attractive and making it more likely to sell can be accomplished by knowing which photo represents your product best. Finally, check your listing on Amazon with your new photo. Be sure not to make any other changes to your listing when you change the main product image. This will help you isolate whether the product photo is responsible for the sales gain or loss.
The downside is that you will not know for sure which change caused a spike in sales or a drop in sales if you make both tweaks at the same time. A minimum of seven days should be allowed for each photo to be tested.
Stick with your best-performing photo!
- There is not enough demand in your market niche.
No matter how many keywords and sponsored ads you use or how well your product photo is optimized, your product will still fail to get the attention it deserves.
After that, you should use the Niche Hunter browser extension to verify if there is adequate demand for your product.
In the early stages of your product research, you should have determined your market niche has a high demand. We will now check for Just One Dime compliance before proceeding.
First of all, make sure at least three of the top ten competitors in your niche make $5,000 per month. The standard should be lowered to $2,500 per month if you are selling in the UK, Europe, or any other non-American market. Amazon’s US marketplace has the largest sales volume of all marketplaces.
Visit Amazon.com. Enter your best keywords on Amazon. You can, for instance, search “top hat”.
Using Niche Hunter, you can see how many of your top 10 ranking competitors are making at least $5,000 per month.
In the event that you check all your best keywords and they fail this standard, you’ve discovered what the problem is.
Solution: Sell your inventory and invest the money into your new product.
The Amazon Liquidations program is the easiest way to liquidate stock and salvage funds.
By choosing FBA Liquidations, you can have your FBA inventory liquidated by a wholesale liquidator instead of paying Amazon to dispose of it. Liquidating allows a portion of the cost to be recovered and storage fees to be avoided.
Within 60 days of submitting your liquidation order, your net recovery value should appear in your Amazon Seller Central account.
When Amazon determines the average selling price (ASP) of your inventory, it takes into account a number of factors, including:
- Sales history
- Amazon’s FBA average selling price
- Your specific listing’s history of sales
Purchasing from wholesale liquidators will net an approximate gross recovery value between 5% and 10% of the ASP of the items. A net recovery value will be calculated after Amazon has deducted fees.
It would help if you made sure the following is taken into account when you are researching future products:
- You have at least three competitors who make more than $5,000 a month.
- A minimum of three of your top ten competitors has under 150 reviews.
- A 40% profit margin is possible even without PPC.
- Differentiation is possible.
- You aren’t differentiating your product sufficiently.
The most likely cause why your product is not selling is that you have not differentiated it sufficiently. If you have investigated all previous possibilities and your product meets the Just One Dime product research standards, then your product probably isn’t differentiated enough.
The difference between your product and what is already available on the market is distinguished by differentiation.
Unlike mainstream products, differentiated products are either brand new products or improved versions of existing products. Several products you sell together in one package will also help to differentiate your Amazon listing.
It doesn’t matter if you have reviews or not. As long as you add worth to the product, shoppers will choose it.
You can, for example, bundle a top hat and cane if no sellers are offering a top hat and cane combo on Amazon; if there is demand for that combination through Niche Hunter, then you may want to differentiate by providing it together.
The combination of good sales and low stars means shoppers wish these products were better but don’t have any alternative. As a result, you have a tremendous opportunity to disrupt the market and become a household name.
As part of its differentiation research, Niche Hunter reveals how many of your top ten competitors have a rating under the number you determine.
Although your competitors may have perfect 5-star ratings, there are tons of differentiation opportunities.
Solution: Liquidate your inventory and use that money to invest in a new product.
It is bad news for you if every single keyword you use falls short of this standard.
Liquidating your stock and recouping your funds through Amazon Liquidations is the easiest way.
FBA Liquidations allows you to liquidate your FBA inventory through a wholesale liquidator instead of paying Amazon to remove your inventory.
The cost of long-term storage and monthly fees are avoided when you liquidate your inventory. Amazon Seller Central should then display your net recovery value within 60 days of complying with your liquidation order.
Amazon determines your inventory’s average selling price (ASP) by considering a number of factors, including:
- History of your sales
- Amazon’s average selling price for FBA products
- Sales history for your specific listing
The value of your inventory is about 5 to 10% of the ASP, depending on the contract rates with wholesale liquidators. You will then be paid Amazon’s net recovery value after fees have been deducted.
Make sure that: in the future, when researching for new products:
- You have three competitors who make more than $5,000 per month in your top ten.
- Three out of ten of your top competitors have fewer than 150 reviews.
- You can expect at least a 40% profit margin before paying for PPC.
- Differentiation is possible for the product.
